The Beast Coast project was something that was mentioned over the years for anyone who followed Joey Bada$$ and Pro Era from the jump, but it wasn’t until recently that they announced that the project would actually arrive. It finally fell on Friday and it’s safe to say it exceeded expectations. Pro Era members, Flatbush Zombies, and The Underachievers kick off the project with “It’s not easy, it’s not easy.”
The project’s first track sets the tone for the rest, and Beast Coast keeps the jumping energy high. “It’s not easy, it’s not easy” is a monstrous banger that begins its new project. The Brooklyn supergroup snaps while swapping bars with each other with Sam Wish and Tyler Dopps on the beat.
Enjoy the song below.