A few months after his Adojio album was released, Elujay returned with a music video featuring two project tracks, “Leisure” and “Get U,” to refresh the effort.

Things kick off with the former as director Khufu Najee in the new video with an exploratory piece that completes the picture painted by the sounds of Elujay. Elujay attaches inspiration for the new music video to “the colors he sees in his music along with the movies Requiem For A Dream, Mid90s, and Vanilla Sky,” according to High Snobiety.

It continues to be a powerful and soulful push for the 21-year-old. watch below.

Masego & FKJ have provided their fans with another visual round for their unlikely hit after picking up little over 130 million streams out of the strength of “Tadow” alone. Yesterday marked the 2-year anniversary of the first release of the song as a project of “building a bear.” Instead of setting the studio most synonymous with the pair, Masego & FKJ opted for Los Angeles ‘ beautiful smog through videographer Joe Weil’s exasperated lens.

A series of sky-level billboards come into view as Masego cruises along the LA strip, depicting parallel realities. To read TADOW in a scribbly marker, cards and protest signs are overturned. Weil steals the spotlight away from Masego (and a camera-shy FKJ) in the same random order to highlight the historic treble produced by the three women of color who successively won Miss America, Miss USA, and Miss Teen USA. With Summer just around the corner, “Tadow” looks set to enjoy another run anywhere in sight, without a suitable replacement.

[Via]

This weekend marks the arrival of Rotimi’s Walk With Me album, the first full-length release of the artist since the G-Unit imprint of 50 Cent was divided. The project hosts a number of tracks that give the fans a true representation of the Power Star’s evolving art, including “Love Riddim” lead single.

With the effort, Rotimi also shares visuals to accompany the cut, using an elaborate new clip that features appearances from the likes of Apryl Jones, Serayah, even one Michael Blackson as the singer’s likeness literally follows around a love interest while serenating her with sweet nothings of a prohibited love.

Watch the video below.

Shy Glizzy has become one of the last few years ‘ hottest rappers in the DMV. He has been a favorite in the rap game for a while with his off-kilter melodious flow and vivid depiction of his upbringing. Over the past few years, he hasn’t slowed down, arguably one of the game’s most consistent rappers. He’s continuing to push it with another new visual after releasing his project, Covered N Blood, earlier this year.

Yung Jefe is back with 3 Glizzy for the visual of their new collaboration, “Oh Lord.” The video shows Shy Glizzy showing his sumptuous lifestyle while shooting a college girl who is studying in the library and on the school campus before Glizzy comes through and changes her life for the better.

Enjoy below.

Before being converted to video four days ago, Rema’s “Dumebi” in his native Nigeria (by way of neighboring Benin) laid claim to a modest following. Most of his recent Iron Man EP, “Dumebi” has become a viral phenomenon thanks to his ingenious choreography, which has generated a social-wide copy-cat movement.

As described, the Dumebi challenge wouldn’t be anything without the arc of storytelling that comes embedded with the project, bringing us back to a simpler time. Rema pursues his love interest by any means possible, even if it involves hanging him by the slimest margins, a wobbly skate deck, on a tailpipe.

Rema is just one of many artists who shoot their music videos as if they were short films, as you will soon discover if you decide to research the busy Nigerian music scene. The design of the costume is top notch, the design of the set is as fanciful. Most importantly, all the visual elements, including a loose storyline (more often than not), perfectly synchronize with the song’s emotional expression. Look out for the subsequent challenge as it continues to gain traction, peep the “Dumebi.”