As J. Cole continues his collaborative stream in recent times, for his powerful single, “Purple Emoji,” he linked up with Ty Dolla $ ign. The single arrived last week and the two rappers decided to drop the video for today’s song. The “Purple Emoji” is a very different video for Ty Dolla $ ign compared to other music videos he’s released with Olivia Rose directing the visual. The video highlights the power of love from all walks of life, be it interracial relationships, homosexual relationships, and more.
“Purple Emoji connected to me instantly on an authentic level. It’s so incredible to hear that kind of vulnerability from artists who talk about their daytime and the love we can all relate to,” Rose said in a press release. “I wanted to remain true to the lyrics and create a video showing real couples, real friends, real siblings and the smallest intimacy actions they share. I think the result is a video capable of resonating with all people from all walks of life and representing the full spectrum of love.