If you’re still wondering why Rosalía is the next Global phenomenon, feast on “Aute Couture,” the latest in a series of calculated steps into foreign markets. Rather than opting for a universally recognized English language set, Rosalía is creeping up across the Americas-in her native language. The world is not about American soft power, just as the GOP wants you to think otherwise.
Rosalía’s El Mal Querer was universally praised as it dropped in November 2018 for its ingenuity. Rosalía preserves her flamenco roots from there with a thinly-veiled pop music agenda. On the border of uncharted territory, the Spaniard often finds himself. Even so, without adhering to the fundamentals, she never ventures. For instance, she didn’t seem out of place next to the in-form J Balvin when she tried her hand at Reggaeton with “Con Altura.” The jury is still out there. Will Rosalía gain the Latin-speakers’ trust in America, or will she fall down the line somewhere because of her colonial ties with Spain? She appears to be trending towards widespread acceptance in all fairness.
Rosalía playfully subverts this notion on “Aute Coutiure” that “high fashion” is not at heart for the weak. “Before going out to tour El Mal Querer, I wrote this song and took the time needed to get the song out with the best video to accompany it,” she said in a press release. There is hope that “Aute Couture” can serve a bountiful purpose in our daily lives, with special attention given to the Jill’s and the Bob’s who don’t read the latrine’s Robb Report.