VIDEO: Curren$y & Jay Worthy – PayBack

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Last month, Curren$y and Jay Worthy linked up their collaborative mixtape Umbrella Symphony with the production duo LNDN DRGS and now the team is returning for a new music video for project track “Payback.”

In the new clip, a cushy lifestyle is the game’s name as a Belaire bottle, poolside lounge and bikini-clad companion take up most of the screen time when Curren$y is involved before things switch off to Jay Worthy posted by a Bentley truck while exposing the competition: “Now this one to the n-gas that is always high-sided / flexing on the gram as we were wilin last night.”


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VIDEO: The Pledge By Da Honorable – The Pledge

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The resume of Honorable C.N.O.T.E speaks for itself. With production credits ranging from his litter pick to the upper echelon, when it dropped in February, it’s a wonder that “The Pledge” didn’t get more attention. The music video, for starters, marked the beginning of C.N.O.T.E’s foray into a different form of songwriting-the likes of which Sonny Digital proved hard to break into.

Although it’s not clearly stated in the song or video, “The Pledge” very much communicates a desire to stay in touch with the Michigan state, where he grew up in a community that lacked diversity under particularly difficult circumstances.

Nonetheless, despite the discomfort, C.N.O.T.E clearly appreciates the wonder years. In Honorable C.N.O.T.E’s upcoming solo venture, tentatively titled Signs, “The Pledge” has a spot reserved for it. Otherwise, C.N.O.T.E has kept busy with a number of high-profile placements, including “NCAA” by 2 Chainz and his long-time conspirator Gucci Mane “Just Like It.”


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Wolftyla – I Care

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Wolftyla returned with her “I Care” after a period of silence, sharing the track and an accompanying video this weekend in a birthday gift as it coincides with the 23rd year of life of the singer. The new visual arrives under the direction of Keoni Mars and CREATIVESATPLAY with Wolftyla lending in the process co-directing … Read more

Neek Bucks – Racks Ft. Dave East

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Since the release of his budding single “Energy” featuring rap-comrade Lil Durk, Neek Bucks is resurfacing with something new. And now, the New York rapper made sure to tap a homie from the neighboring borough, the very own Dave East from Harlem. Neek Bucks delivers a set of tough and powerful bars in “Racks” in … Read more

Kevin Gates – Rich Off

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Only the General Gon Understand project of Kevin Gates dropped to medium buzz at the tail end of the week. That’s not to say Gates will not be sitting pretty this time next week with a little prodding. Only the Gon Understand generals are as compact as they are at times grossly unnerving. Kev is … Read more

Medina – Sir Det Ikk

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Danish artist Medina has returned and can still command New Music Friday Denmark’s cover. She has a new single out there–’ Sir Det Ikk.’ She dropped the moody electronica for this single at least and went with a straight-up pop bop! And at it, she sounds great. Apart from Drew Sycamore, Medina herself, Jeppe Federspiel, … Read more

ALBUM: NBDY – Admissions

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NBDY expanded his catalog this year with is new tracks “Admissions” and “Battlezone,” and the cryptic singer returned with his full-length Admissions project after letting them brew for a while. The project comes as his first full-length offering since singing on with Arista Records, and while offering listeners an introduction to an arresting new talent, … Read more

ALBUM: Salma Slims – Runway Rapper

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Salma Slims has made her Runway Rapper moniker official with her newest album after years of toting around the heavy title. On Runway Rapper, listeners get a detailed look at Slims ‘ artistry as she gently balances her craft’s duality. The project functions as an eight-track opus and finds that the Atlanta-reared emcee keeps things … Read more

ALBUM: Raveena – Lucid

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Songwriter Raveena from New York City recently unveiled her debut project, Lucid. The project takes into account the budding success of the singer throughout the year that includes a remarkable performance on the well-known music channel, Colors. After the release of the single “If Only,” the singing sensation rose to prominence and now she continues … Read more

ALBUM: FKi 1st & Good Gas – Good Gas (Vol. 3)

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Twice before, FKi 1st and Mad Decent set up a list of the most impressive young rappers on their Good Gas projects. After two successful series iterations, with Volume 3, everything continues today. With seven songs and almost twenty minutes of running, the gnarly 808s of FKi 1st are affected by vocals from Famous Dex, … Read more

EP: Col3trane – Heroine

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Col3trane is a name that has bubbled overseas but it wasn’t until recently that he started making the North American market a bigger wave. Over the past few months, in anticipation of his new project, Heroine who arrived earlier today, he has rolled out a few singles. The project is running for a little under … Read more

ALBUM: Calboy – Wildboy

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The success of Calboy began with “Envy Me,” which on his new full-length effort, Wildboy, acts as the first song. The 10-track offering showcases the melodic sensitivities of the young artist, as if “Envy Me” was not enough proof to start with. With “Adam & Eve,” the melodies continue head-on, and the third song (“Love … Read more

VIDEO: Renni Rucci – Elevators

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A week after serving up her Big Renni debut project, Renni Rucci returns with a new clip for closer “Elevators” project to support the effort.

The new clip usually finds the Wolfpack Global artist claiming an undeniable stream of confidence as she marks her territory with purpose:

“Bad bitch alert, I’m a walking money bag / Get a nigga for his bands, then I go and pop tags / We some boss ass bitches, wrap our hair in Louis rags.” Renni Rucci has been slowly building up a strong catalog for months now and seems ready to be another Voice for the latest women’s class turning hip-hop on its head with a wave of lyricism that doesn’t bear any apology in sight.


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VIDEO: Moneybagg Yo – Word 4 Word

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While he was busy sparking Twitter debates about his involvement with Megan Thee Stallion, for his 43VA Heartless select “Word 4 Word,” Moneybagg Yo also dropped a new offering with the music video.

In the new video, Yo literally has a conversation with himself as he reflects on the road so far: “Took over at home, then jumped off the curb / Now all my shows, word for word / broke so long, I thought I was cursed.”

The clip, directed by MHarris, takes the viewer through literal representations of the lines of the Memphis rapper and offers a clear picture in the overall image painted by 43VA He


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